Sourcing done differently
Overpriced materials shouldn’t be the cost of doing business.
At SUPPLY DNA, we connect you into a trusted supply chain network, making high quality materials more affordable, accessible, and efficient for local builders and developers. We’re here to make sourcing smarter, prices fairer, and projects more cost effective to deliver.
Sourcing done differently
Overpriced materials shouldn’t be the cost of doing business.
We’re on a mission to reshape the construction supply chain — making high-quality materials more affordable, accessible, and efficient for builders across Australia. We’re here to make sourcing smarter, prices fairer, and projects easier to deliver.
Sourcing done differently
Overpriced materials shouldn’t be the cost of doing business.
At SUPPLY DNA, we connect you into a trusted supply chain network, making high quality materials more affordable, accessible, and efficient for local builders and developers. We’re here to make sourcing smarter, prices fairer, and projects more cost effective to deliver.
Sourcing done differently
Overpriced materials shouldn’t be the cost of doing business.
At SUPPLY DNA, we connect you into a trusted supply chain network, making high quality materials more affordable, accessible, and efficient for local builders and developers. We’re here to make sourcing smarter, prices fairer, and projects more cost effective to deliver.
[ Who we are ]
SUPPLY DNA is an Australian procurement, sourcing and product supply company designed to combat soaring material costs and make building projects profitable again.
Founded during the pandemic in 2020, we saw firsthand how global disruptions inflated building prices, and how those prices remained artificially high long after supply chains began to recover.
Developers ourselves, we discovered a major supply chain disconnect. We knew that offshore suppliers and factories had returned to standard production in 2022, and costs had come down. However, local suppliers maintained a major price inflation, knowing that the Australian building market was (and still is) in a major upward trend, and developers would pay anyway.
We discovered that the margins were being held, at our expense. So we decided to do something about it. We imported our flagship product, Ground Guard floor protection, launched 32.5% cheaper than our competitors and sold out in just 90 days. That success confirmed what we already knew: the market is crying out for fair pricing without compromising on quality.
[ Who we are ]
SUPPLY DNA is an Australian procurement, sourcing and product supply company designed to combat soaring material costs and make building projects profitable again.
Founded during the pandemic in 2020, we saw firsthand how global disruptions inflated building prices, and how those prices remained artificially high long after supply chains began to recover.
Developers ourselves, we discovered a major supply chain disconnect. We knew that offshore suppliers and factories had returned to standard production in 2022, and costs had come down. However, local suppliers maintained a major price inflation, knowing that the Australian building market was (and still is) in a major upward trend, and developers would pay anyway.
We discovered that the margins were being held, at our expense. So we decided to do something about it. We imported our flagship product, Ground Guard floor protection, launched 32.5% cheaper than our competitors and sold out in just 90 days. That success confirmed what we already knew: the market is crying out for fair pricing without compromising on quality.
[ Who we are ]
SUPPLY DNA is an Australian procurement, sourcing and product supply company designed to combat soaring material costs and make building projects profitable again.
Founded during the pandemic in 2020, we saw firsthand how global disruptions inflated building prices, and how those prices remained artificially high long after supply chains began to recover.
Developers ourselves, we discovered a major supply chain disconnect. We knew that offshore suppliers and factories had returned to standard production in 2022, and costs had come down. However, local suppliers maintained a major price inflation, knowing that the Australian building market was (and still is) in a major upward trend, and developers would pay anyway.
We discovered that the margins were being held, at our expense. So we decided to do something about it. We imported our flagship product, Ground Guard floor protection, launched 32.5% cheaper than our competitors and sold out in just 90 days. That success confirmed what we already knew: the market is crying out for fair pricing without compromising on quality.
[ Who we are ]
SUPPLY DNA is an Australian procurement, sourcing and product supply company designed to combat soaring material costs and make building projects profitable again.
Founded during the pandemic in 2020, we saw firsthand how global disruptions inflated building prices, and how those prices remained artificially high long after supply chains began to recover.
Developers ourselves, we discovered a major supply chain disconnect. We knew that offshore suppliers and factories had returned to standard production in 2022, and costs had come down. However, local suppliers maintained a major price inflation, knowing that the Australian building market was (and still is) in a major upward trend, and developers would pay anyway.
We discovered that the margins were being held, at our expense. So we decided to do something about it. We imported our flagship product, Ground Guard floor protection, launched 32.5% cheaper than our competitors and sold out in just 90 days. That success confirmed what we already knew: the market is crying out for fair pricing without compromising on quality.
What we stand for
Transparency
No markups without merit. We break down your costs and find smarter alternatives.
Efficiency
We move fast, without cutting corner, because we know time is money.
Access
We believe that both small builders and large developers deserve access to better material pricing.
Integrity
Our goal isn’t just to save you money; it’s to build trust through consistent, dependable supply.
What we stand for
Transparency
No markups without merit. We break down your costs and find smarter alternatives.
Efficiency
We move fast, without cutting corner, because we know time is money.
Access
We believe that both small builders and large developers deserve access to better material pricing.
Integrity
Our goal isn’t just to save you money; it’s to build trust through consistent, dependable supply.
What we stand for
Transparency
No markups without merit. We break down your costs and find smarter alternatives.
Efficiency
We move fast, without cutting corner, because we know time is money.
Access
We believe that both small builders and large developers deserve access to better material pricing.
Integrity
Our goal isn’t just to save you money; it’s to build trust through consistent, dependable supply.
What we stand for
Transparency
No markups without merit. We break down your costs and find smarter alternatives.
Efficiency
We move fast, without cutting corner, because we know time is money.
Access
We believe that both small builders and large developers deserve access to better material pricing.
Integrity
Our goal isn’t just to save you money; it’s to build trust through consistent, dependable supply.
[ What we do ]
SUPPLY DNA connects builders, developers, and project managers directly into a trusted global supply network.
By cutting out unnecessary middlemen and leveraging our established relationships across Asia, Europe and the America’s, we deliver high quality construction materials at up to 30% less than traditional supply channels. Our onshore team provides transparent and efficient planning, resourcing and supply chain management, keeping you and your team in the loop throughout the entire process.
Utilise SUPPLY DNA as your procurement partner, and let our team handle the advanced tasks. From procurement scheduling, end to end logistics and storage, to sourcing, quality control and in person factory checks, we handle it all - so you can focus on developing, building, and making a profit.
[ What we do ]
SUPPLY DNA connects builders, developers, and project managers directly into a trusted global supply network.
By cutting out unnecessary middlemen and leveraging our established relationships across Asia, Europe and the America’s, we deliver high quality construction materials at up to 30% less than traditional supply channels. Our onshore team provides transparent and efficient planning, resourcing and supply chain management, keeping you and your team in the loop throughout the entire process.
Utilise SUPPLY DNA as your procurement partner, and let our team handle the advanced tasks. From procurement scheduling, end to end logistics and storage, to sourcing, quality control and in person factory checks, we handle it all - so you can focus on developing, building, and making a profit.
[ What we do ]
SUPPLY DNA connects builders, developers, and project managers directly into a trusted global supply network.
By cutting out unnecessary middlemen and leveraging our established relationships across Asia, Europe and the America’s, we deliver high quality construction materials at up to 30% less than traditional supply channels. Our onshore team provides transparent and efficient planning, resourcing and supply chain management, keeping you and your team in the loop throughout the entire process.
Utilise SUPPLY DNA as your procurement partner, and let our team handle the advanced tasks. From procurement scheduling, end to end logistics and storage, to sourcing, quality control and in person factory checks, we handle it all - so you can focus on developing, building, and making a profit.
[ What we do ]
SUPPLY DNA connects builders, developers, and project managers directly into a trusted global supply network.
By cutting out unnecessary middlemen and leveraging our established relationships across Asia, Europe and the America’s, we deliver high quality construction materials at up to 30% less than traditional supply channels. Our onshore team provides transparent and efficient planning, resourcing and supply chain management, keeping you and your team in the loop throughout the entire process.
Utilise SUPPLY DNA as your procurement partner, and let our team handle the advanced tasks. From procurement scheduling, end to end logistics and storage, to sourcing, quality control and in person factory checks, we handle it all - so you can focus on developing, building, and making a profit.
TRUSTED BY
TRUSTED BY
TRUSTED BY
TRUSTED BY
Our Team
Dion VIthoulkas
Founder
Dion drives the SUPPLY DNA global sourcing strategy, supplier engagement, and product development with a sharp focus on practical, design conscious solutions for commercial and residential builders, developers, and retail partners.
With a diverse background spanning in production, technology, trade, and the creative industries, Dion brings a unique perspective to the construction supply space.
At the core of Dion’s work is relationship management. He leads SUPPLY DNA’s supplier network, cultivating long standing partnerships across Australia and Asia. He travels regularly to China to work directly with manufacturers, oversee production quality, and explore new product opportunities. This network gives SUPPLY DNA a competitive edge in both quality control and speed to market.
With experience in enterprise resource planning and management at top 4 private consulting firms, he cultivates a deep understanding of how to streamline operations, integrate systems, and deliver scalable business solution skills that now underpin SUPPLY DNA’s approach to procurement and logistics.
Respected for his responsiveness and transparency and communication, Dion is a trusted partner to builders, buyers, and suppliers alike.
His goal is simple: deliver smarter, more efficient supply outcomes, and build lasting relationships along the way.
Our Team
Dion VIthoulkas
Founder
Dion drives the SUPPLY DNA global sourcing strategy, supplier engagement, and product development with a sharp focus on practical, design conscious solutions for commercial and residential builders, developers, and retail partners.
With a diverse background spanning in production, technology, trade, and the creative industries, Dion brings a unique perspective to the construction supply space.
At the core of Dion’s work is relationship management. He leads SUPPLY DNA’s supplier network, cultivating long standing partnerships across Australia and Asia. He travels regularly to China to work directly with manufacturers, oversee production quality, and explore new product opportunities. This network gives SUPPLY DNA a competitive edge in both quality control and speed to market.
With experience in enterprise resource planning and management at top 4 private consulting firms, he cultivates a deep understanding of how to streamline operations, integrate systems, and deliver scalable business solution skills that now underpin SUPPLY DNA’s approach to procurement and logistics.
Respected for his responsiveness and transparency and communication, Dion is a trusted partner to builders, buyers, and suppliers alike.
His goal is simple: deliver smarter, more efficient supply outcomes, and build lasting relationships along the way.
Our Team
Dion VIthoulkas
Founder
Dion drives the SUPPLY DNA global sourcing strategy, supplier engagement, and product development with a sharp focus on practical, design conscious solutions for commercial and residential builders, developers, and retail partners.
With a diverse background spanning in production, technology, trade, and the creative industries, Dion brings a unique perspective to the construction supply space.
At the core of Dion’s work is relationship management. He leads SUPPLY DNA’s supplier network, cultivating long standing partnerships across Australia and Asia. He travels regularly to China to work directly with manufacturers, oversee production quality, and explore new product opportunities. This network gives SUPPLY DNA a competitive edge in both quality control and speed to market.
With experience in enterprise resource planning and management at top 4 private consulting firms, he cultivates a deep understanding of how to streamline operations, integrate systems, and deliver scalable business solution skills that now underpin SUPPLY DNA’s approach to procurement and logistics.
Respected for his responsiveness and transparency and communication, Dion is a trusted partner to builders, buyers, and suppliers alike.
His goal is simple: deliver smarter, more efficient supply outcomes, and build lasting relationships along the way.
Our Team
Dion VIthoulkas
Founder
Dion drives the SUPPLY DNA global sourcing strategy, supplier engagement, and product development with a sharp focus on practical, design conscious solutions for commercial and residential builders, developers, and retail partners.
With a diverse background spanning in production, technology, trade, and the creative industries, Dion brings a unique perspective to the construction supply space.
At the core of Dion’s work is relationship management. He leads SUPPLY DNA’s supplier network, cultivating long standing partnerships across Australia and Asia. He travels regularly to China to work directly with manufacturers, oversee production quality, and explore new product opportunities. This network gives SUPPLY DNA a competitive edge in both quality control and speed to market.
With experience in enterprise resource planning and management at top 4 private consulting firms, he cultivates a deep understanding of how to streamline operations, integrate systems, and deliver scalable business solution skills that now underpin SUPPLY DNA’s approach to procurement and logistics.
Respected for his responsiveness and transparency and communication, Dion is a trusted partner to builders, buyers, and suppliers alike.
His goal is simple: deliver smarter, more efficient supply outcomes, and build lasting relationships along the way.
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The smarter sourcing partner for builders, developers and retailers.
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© 2025 Supply DNA
The smarter sourcing partner for builders, developers and retailers.
Quick links
Stay in the loop
© 2025 Supply DNA
The smarter sourcing partner for builders, developers and retailers.
Quick links
Stay in the loop
© 2025 Supply DNA
The smarter sourcing partner for builders, developers and retailers.
Quick links
Stay in the loop
© 2025 Supply DNA